B.F. Skinner's fundamental principle of behavior was simple: "Organisms tend to repeat responses that lead to positive outcomes, and they tend not to repeat responses that lead to neutral or neutral or negative outcomes."
But what if that organism is deceived and lied to? I think the main problem with most interactions in the world is caused by miscommunication. If you don't approve of something another does, tell him/her. Don't just lie and pretend everything is okay. Because how will he/she know it's wrong if he/she is never told? Be honest.
Here's a pretty funny video I found, but it shows how honesty prevails in the end.
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"My voice; a beacon in the night. My words will be your light, To carry you to me."
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